archer>malmo names Naomi Bata new chief public relations officer
Memphis, TN | — archer>malmo, the Mid-South’s leading marketing communications agency, today announced that veteran public relations professional Naomi Bata has joined the team as chief public relations officer. Bata brings more than 15 years of communications experience across consumer, corporate and health care sectors. She will report to Russ Williams, the agency’s CEO.
Bata will oversee the public relations and experiential marketing divisions, which offer public relations and communications services to a diverse roster of national and Memphis-based clients. These services include strategic national and trade media relations, social media monitoring and outreach, issues management support, and large-scale experiential marketing.
“As a seasoned PR professional with a diverse agency background, Naomi is an invaluable addition to our public relations team,” Williams said. “We’re thrilled to benefit from her fresh and innovative perspective and are looking forward to her leadership.”
Bata is a former vice president at Cohn & Wolfe in Chicago, where most recently she worked with Asia Pulp & Paper, the world’s third-largest paper company. She also recently managed the name and identity change for Homeward Residential and previously represented ADP, Landor Associates and State Farm Insurance. Some of Bata’s other clients have included Cardinal Fitness, Nike, Subway and Endo Pharmaceuticals.
“I am thrilled to begin working with the extremely talented group of professionals at archer>malmo,” Bata said. “The agency’s roster of clients and dynamic business model is impressive, and I’m looking forward to helping archer>malmo’s clients navigate today’s increasingly complex media and communications environment to ensure the growth and success of their brands.”
Bata has a B.S. in communications from the University of Illinois at Urbana-Champaign. She is also an avid runner, having completed numerous marathons and half marathons, and led training groups for the Chicago Area Runners Association Marathon and Half Marathon training programs. Bata lives in Memphis with her husband, two children and two dogs.
archer>malmo, provides brand development, advertising, public relations and digital marketing services to more than 20 national brands across a variety of categories. The agency’s combination of discipline specialists, strategic orientation, creativity and culture yields strong client relationships and positive business results. Founded in 1952 and based in Memphis, the company has 160 employees, and has been recognized by Advertising Age and others as a “Best Place to Work,” was listed on the 2013 and 2014 “Inc. 5000” and “Top 100 Tennessee Companies,” and is one of The Agency Post’s Top Ten Agencies for Startups.